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Why You Aren’t Reading This Article: An Analysis of Press Engagement Rates

Reading Time: 7 minutes

By Isaac Tay (25S06L)

Over the course of this year, I have had the opportunity to meet many new faces. By now, having gone through many rounds of self-introduction, I have defaulted to sharing my CCA as a conversation starter. And I can anticipate the very first question the other person would ask:

”What even is Raffles Press?”

It’s understandable when I’m meeting new people from outside school, but the thing is that this question is also often asked by my fellow batch mates. Many don’t even know this CCA exists. 

So, the aim of this article is to tackle the issue of how to reduce the number of students asking these questions every year.

With the clickbait title out of the way, let’s go into a deep dive on why our very own CCA has yet to solidify itself in the impressions of the school population, and if there’s anything we can do about it.

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