By Aniqa Norhazry (25S03D)

The joy and exuberance we get from unboxing blind boxes is truly unmatched. That, coupled with the irresistibly cute designs available, have fueled the blind box industry for decades. Yet, blind boxes are popular now more than ever and while it all seems like harmless fun, it often leads to a bigger problem—overconsumption. Amongst other issues, this could lead to a hole in your pocket, and even in the environment. But how harsh are these negative impacts? And despite knowing them, why can’t we stop ourselves from buying blind boxes?

Find out in our video, where we discuss blind boxes, overconsumption and the repercussions of our endless buying.