The Art of Soft Launching

Reading Time: 4 minutes

By Camillia Anum Mohamad Ashraff (24S03B)

Two plates. Matching bracelets. Mysterious arms and/or elbows.

These are all key characteristics of the practice everyone knows and loves (or hates): soft launching. For the uninitiated, a “soft launch” is essentially an ambiguous post that is meant to hint at a romantic relationship.

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