By Wong Sze Han Darren (24S03C) and Low Jing Kai (24S03H)

The shape of this button. The font of that text. The colour of this arrow. 

To most, these might seem like insignificant and arbitrary considerations, but not to Charisse Foo, a UI/UX research associate at the National University of Singapore (NUS). To her, user interface and user experience (UI/UX) design is more than shapes and colours on a website; it’s about understanding the audience you’re designing for, and crafting an experience that suits their needs.